In order to create a campaign, do the following:

Step1: Click on the Campaign page and go to Add New Campaign.

App Details

Enter the details in the form that appears.

Step 1: Enter the name of the brand.

Step 2: Add the package id (Note: Details would be fetched automatically after adding the App Package / ID.)

Step 3: Once the form has all the details click on continue to go to the next page.

Brand

Enter the name of the brand

App Package / ID

Enter the package name of the Android app that uniquely identifies your app on the device.

 

How to find

You can find this in the app's Play Store URL after 'id'. For example: https://play.google.com/store/apps/details?id=com.company.appname 

App Name

Name of the Mobile App

Preview URL

The preview link of the mobile app on google play store.

 

This will be auto picked after adding  App Package / ID

Description

A small intro about the mobile app.

 

Note: This will be auto picked after adding  App Package / ID

Thumbnail

Thumbnail of the mobile app

 

Note: This will be auto picked after adding  App Package / ID

Targeting Details: Enter the targeting details for the campaign.

Step1: OS: Android - Default

Step 2:  Choose the target country for your campaign

Step 3: Select the states of the selected country you specifically want to include or exclude from the list.

-Click on  Exclude to select the states you want to exclude from your target  audience list Now click on the arrow  to add the selected states to the list

- Click on Include to select all the states you want to target. Now click on the arrow button to add the selected states to the list.

Step 4: Devices: Mobile- Default

Step 5: Click on continue to move to the next page

OS

The operating system.

 

Note: Default selected 

Country

The Target country for the campaign.

State Condition:

Exclude:  States of the selected country you wish to exclude from the list

 

Include : States of the selected country you want to include  from the list.

 

Note:  Click on the arrow button to add your sources in the selected sources list. 

Device:

Mobile

 

Note: Default selected 

Campaign Details

Enter the details in the form that appears.

Step1: Select from the list of IAB approved categories.

Step 2:  Campaign Title- Default

Step 3: Enter the elaborated KPIs of your campaigns.

Step 4 : Select the MMP you are integrated with.

 

Appsflyer

Step 1: Enter The C=

Step 2 Add the Click Look Back Window 

Step 3: Add the deeplink

 

Branch

Step 1: Enter the App Link

Step 2:  Enter the Branch Key

Step 5:  Click on continue to move to the next page

Category

The category of the app.

Campaign Title

The Title of the campaign. *This is auto generated 

KPI

The Key Performance Indicators of the Campaign.

 

Note: Our system will optimize as per your suggested KPI but the billing would be done on paid events.

MMP

Mobile Measurement Partners- A third-party attribution company that collects data from marketing campaigns and shows performance.

 

Note: Right now we are integrated with AppsFlyer, Branch and Adjust. 

App Link 

It’s the  playstore URL

Branch Key

  

Impression URL

An Impression URL is a link seen by a user on an app to search and discover content. Note: ​​This field is auto generated as the per macros added.

Click URL

Note: ​​This field is auto generated as the per macros added.

C=

The  Unique Identification Value for mapping data on Appsflyer set by app  owners.

Deep Link

Link of the inner page of the mobile app you want users to open by default.

Click Look Back Window

The period of time (after an ad is clicked or viewed) within which an install can be attributed, or matched to that ad.
   

Conversion Flow

Enter the details in the form that appears.

Step 1: Add the events/ goals you want to track.

Step 2: Allocate the initial budget of the campaign.

Step 3: Select the per day budget of the campaign.

Step 4:  Click on continue to move to the next page 

Event

Actions done by the user that needs to be tracked. Ex: Sale, Registration, Video Play

 

Note: Install is added by default.

You can add other events but only one will be payable.

Make sure there is no empty event box.

Allocate Initial Budge

The starting budget for the Campaign.

 

Note: We recommend starting with a minimum Daily Budget of $100.

Daily Budget

The daily budget limit for the Campaign. The Campaign will not spend above the set value on a daily basis.

 

Note: Leaving this field empty means that the Campaign does not have a budget limit.

We recommend starting with a minimum Daily Budget of $100.

Source

Enter the details in the form that appears.

Step 1: Select from the inventory sources.

Step 2:  Click on continue to move to the next page

Available Sources:

Choose the target audience from the wide pool of inventory sources -Premium apps ,Network and OEM partners).

 

Selected sources

The sources you choose from the available sources.

 

Note: Click on the arrow button to add your sources in the selected sources list else you won’t be able to move to the next page. 

Creatives

Step 1:  Choose the creative type you want to add. You can add Images, Icon and Video. 

Step 2: Add the creative concept name.

Step 3: Upload the creative as per the mentioned size.

.Step 4: Add the end date of the creative.

Step 5: Continue to complete your campaign.

Ad name

Name of the ad creative 

Creative types

 

Image: Indicates campaign creative types - jpeg file.

Size specifications: ​​Size must be below (40 kb)

Allowed Resolution : 300x250 | 320x50 | 300x50 | 480x320 | 320x480

 

Icon: The small image that represents your app.

Size specifications: Size must be below (40 kb)

Allowed Resolution: 84x84

 

Video: A video file

Size specifications: Size must be below (25 Mb)

Allowed Resolution: 1080x1920 | 1280x720 | 540x960 | 640x640 | 720x1280 | 960x540

 

Note: Add the Image, icon or video and per the mentioned size. An Invalid creative size would not get uploaded.

End date

The date when the creative will stop. 

 

Note: Leaving this field empty means that the creative will continue running till the campaign is live.

Completed

Your campaign has been created successfully. After the submission, the traffic will start coming within six hours.

Warning: Read all the details carefully

  1. For all-new campaigns add end date and daily budget.
  2. We recommend starting with a minimum Daily Budget of $100. You can increase it once you are sure that the advertisers validate the traffic on their side.
  3. Always monitor the campaign’s performance after making the campaign live.  In case the campaign is not performing well, optimize it by making changes in the inventory sources, target audience, daily limits and pricing.  
  4. Our system will optimize as per your suggested KPI but the billing would be done on paid events.

Note: Still need help? Contact us: support@xapads.com